AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps Performance in Portugal Q2 2025
Explore the trends in downloads and active users for the leading beauty retail apps in Portugal during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the top beauty retail applications on the unified platform in Portugal exhibited varied performance trends in terms of downloads and active users.
Perfumerías Primor saw a steady increase in weekly downloads, starting with approximately 2.7K in early April and peaking at nearly 3K by the end of June. Active users fluctuated slightly, beginning the quarter at 15.4K and ending at 15.3K.
SEPHORA - Maquillage, Parfum experienced a peak in downloads in late April at 4K, followed by a gradual decline, concluding June with around 2K downloads. Active users decreased from 38.7K at the start of the quarter to 29.8K by the end.
Notino: profumi e cosmetici had a notable spike in downloads in mid-April at 3.1K, but these numbers fell to 1.5K by the end of June. Active users showed a similar pattern, peaking at 12.1K in mid-June before dropping to 10K at the quarter's close.
Rituals Home & Body Cosmetics reported a significant increase in downloads in early June, reaching 2.2K, with active users also peaking at 6.6K during this period, before dropping to 2.9K by the end of June.
Douglas – Perfumes e Cosmética maintained a relatively stable download rate, with a notable peak at 1.1K in late May. Active users remained consistent, starting the quarter at 11.3K and concluding at 9.6K.
This data, sourced from Sensor Tower, provides insights into the app market dynamics in Portugal's beauty retail sector. For more detailed analytics, visit Sensor Tower's website.
